In business and life, what passion drives your work? Where are you most competitive? In his article “Competing on easy” Jason Fried describes his passion and competitive edge on making things easier. Me? My thoughts lock in on increasing effectiveness …getting more “bang for your buck” …you know, leverage. Little fuels me more than producing a greater return on the same investment. I like the challenge of drawing more from the same ingredients. It can also be a thrill to set aside an old, moderately performing recipe to give way to the excitement of testing a new batch of inputs (Must be the scientist in me!). You? What passion drives your work?